The Thread
The inside scoop on what's driving performance in digital marketing
Plus: Is TikTok getting s’longer?
Plus: How often is AI wrong?
Plus: Plus: Serena’s husband reboots Digg
Plus: Streaming TV ad rates keep falling. Thank Amazon.
Plus: Why Ikea and Meta are sliding into your DMs
Plus: TikTok has returned to the app stores
Plus: Criteo’s new AI ads are hot to GO!
Plus: No, you can’t buy Super Bowl ads on Tubi
Plus: Pinterest and Instagram spend big to attract advertisers, creators
As the clock winds down, Washington scrambles.
Plus: New ad offerings from Reddit, Instagram, and Comcast
Plus: Every 2025 performance marketing prediction we could find
