The Thread
The inside scoop on what's driving performance in digital marketing
Plus: Why Ikea and Meta are sliding into your DMs
Plus: TikTok has returned to the app stores
Plus: Criteo’s new AI ads are hot to GO!
Plus: No, you can’t buy Super Bowl ads on Tubi
Plus: Pinterest and Instagram spend big to attract advertisers, creators
As the clock winds down, Washington scrambles.
Plus: New ad offerings from Reddit, Instagram, and Comcast
Plus: Every 2025 performance marketing prediction we could find
Plus: Why Meta’s health check has advertisers worried
Plus: The inside scoop on Meta, Amazon DSP, PMax, and more.
Plus: Snapchat gets Wicked; YouTube shorts get sticky
Plus: The new TikTok/Spotify mash-up you didn’t know you needed
