The Thread

The inside scoop on what's driving performance in digital marketing

1 hour ago

Why Elon Musk is begging you to stop hashtagging

Plus: Every 2025 performance marketing prediction we could find

Gupta Media

Dec 13, 2024

Are they gonna ban TikTok or not?

Plus: Why Meta’s health check has advertisers worried

Gupta Media

Dec 05, 2024

Is Google search shrinking?

Plus: The inside scoop on Meta, Amazon DSP, PMax, and more.

Gupta Media

Nov 22, 2024

Instagram teases a "reset button" for your timeline

Plus: Snapchat gets Wicked; YouTube shorts get sticky

Gupta Media

Nov 15, 2024

Is this ByteDance’s backup plan for a TikTok ban?

Plus: The new TikTok/Spotify mash-up you didn’t know you needed

Gupta Media

Nov 08, 2024

Google and TikTok holiday shopping data, explained

Plus: Roblox’s TikTok clone has racked up eight million monthly active users. And now it has ads.

Gupta Media

Oct 31, 2024

Instagram's cheat code: Carousels?

Plus: Snapchat beats all rivals in this one important metric

Gupta Media

Oct 25, 2024

Spotted: Google’s new video search ads

Plus: What Election 2024 means for digital ad rates

Gupta Media

Oct 18, 2024

TikTok’s 5 best practices for Search ads

Plus: Is LinkedIn pivoting to video?

Gupta Media

Oct 11, 2024

Facebook: It’s not just for olds anymore?

Plus: LinkedIn’s puzzling breakthrough, TikTok’s big Advertising Week reveal

Gupta Media

Oct 04, 2024

Snapchat's big holiday shopping win

Plus: Big AI updates from Pinterest and Microsoft Ads

Gupta Media

Sep 27, 2024

TikTok just rolled out Search Ads to everyone

Plus: YouTube’s Pause Ads are live. We’ve got the rate card.

Gupta Media

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